The refined, redefined
The third entry in the DS series, DS5 featured a lot more console controls than its brothers, so much to earn it comparisons to an aircraft cockpit.
Considering the target consumer, the website had to be much more objective and straight to the point. Even so, it had to have a level of production in line with the concept of the car: another level of refinement.
Video sequences were produced and integrated to the site experience to highlight the car main features, its instruments and design details.